The Exit Planning Institute (EPI), a leading authority on exit planning for advisors, business consultants, and business owners, has announced a strategic partnership with Million Dollar Author, a firm that helps professional services founders turn their expertise into best-selling books. The partnership adds Million Dollar Author to EPI's network of Alliance Partners, a group of trusted collaborators that support advisor development, member engagement, and the broader EPI community.
Since its founding, Million Dollar Author has published more than 370 books that have brought in new clients, speaking invitations, or referral networks for their authors. The firm works with professional services founders to transform their knowledge into books that build credibility and attract business.
"We are excited to welcome Million Dollar Author to EPI's network of Alliance Partners," said Josh Koza, director of strategic relationships at EPI. "Many EPI members have written books about exit planning, business growth, entrepreneurship, and leadership; each member of our community has a unique methodology and perspective to share."
EPI's Alliance Partners work closely with the organization through educational content, programming, events, and collaboration. These partners provide resources and expertise that help advisors and business owners navigate the exit planning process. The partnership with Million Dollar Author is intended to expand those resources by offering book publishing support to EPI members.
"Through this partnership with EPI, we want to help create more of the good kind of exit," said Steve Gordon, founder of Million Dollar Author. "Books can position Certified Exit Planning Advisors (CEPA®) so that they reach business owners before those owners are ready to exit, when the CEPA provides the most benefit. Every book we write is a force for good in the world. Our clients solve real problems for people."
The news matters because it signals a growing emphasis on thought leadership in the exit planning profession. By helping advisors become published authors, the partnership aims to raise awareness of exit planning among business owners earlier in their ownership journey. Books can serve as a marketing tool that demonstrates an advisor's expertise and builds trust before a business owner is ready to sell.
For EPI members, the partnership offers a new way to differentiate themselves in a competitive market. For business owners, it could mean greater access to knowledgeable advisors who can guide them through the complexities of exiting their businesses. The collaboration also highlights the role of publishing in professional services, where a well-positioned book can generate leads and establish authority.
Learn more about EPI's Alliance Partners by visiting the EPI website. For more information about EPI, visit exit-planning-institute.org or follow the organization on LinkedIn.
