The Honorable Mark L. Madrid and Breakthrough Mavens, LLC have announced a strategic partnership with Latinhub TV, a new AI media company that launched on Saturday. The collaboration aims to expand Madrid's entrepreneurship platform, relationship capital, and AI and media portfolio globally. Madrid, a former U.S. Small Business Administration Associate Administrator, will serve as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale."
The partnership was unveiled at an event in Austin, Texas, which also marked the launch of Madrid's new books, The AI Transformation and DISCIPLINE-Don't Get Hung Up on the Word!. The Austin premiere featured the world premiere of Markitos For the People, Madrid's AI-powered digital twin, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format built for media expansion and brand activation, and debuted on Latinhub TV.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership and book launches are part of a three-city tour that began in Austin and continues on September 13 in Las Vegas, culminating in Washington, D.C. Madrid, who is also Economic Architect for America's Next 250, aims to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary, focusing on human capability, technological adoption, economic prosperity, and global reach.
Latinhub TV, by Agentic TV, is described as one content engine monetized on every screen the Hispanic audience touches, including Roku & OTT, in-store DOOH, web, mobile and social, as well as Bodegas TV, its NYC-branded point-of-sale network. For more information, visit latinhub.tv and bodegas.tv.
Madrid is a bestselling author and Founder & CEO of Breakthrough Mavens, LLC, a technology-forward, human-grounded enterprise delivering fractional C-Suite leadership, enterprise AI adoption, trust capital, and breakthrough execution. He serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and Chief Sports & Small Business Ambassador for Latinhub TV. He is the creator of Self-Fueling Excellence™ and host of Small Business is BIG Business with Mark L. Madrid, streaming on Roku and Amazon Fire and distributed across major podcast platforms. His books The AI Transformation and DISCIPLINE are available at the link.
This partnership signals a growing trend of integrating AI into media and entrepreneurship, potentially impacting how small businesses leverage technology for global reach. It underscores the importance of AI adoption and strategic alliances in driving economic prosperity and competitiveness.
