The book 'Neurogiving: The Science of Donor Decision-Making' by Cherian Koshy debuted at #132 on the USA Today Bestseller list upon its publication. It also ranked #6 on Amazon's list of business and finance books. This placement is significant because the USA Today list ranks the top 150 best-selling books across all genres and formats nationwide, and it is highly unusual for a book focusing on the specialized professional topic of nonprofits to achieve this status.
Koshy, a fundraising and behavioral science expert, stated he was humbled by the support. He noted that earning a spot on the list, nearly unheard of for a fundraising book, underscores a powerful truth: the nonprofit sector is eager for science-based insights that make generosity more meaningful and effective. He described 'Neurogiving' as more than a book, calling it a movement reshaping how the field understands donors, designs experiences, and inspires generosity.
The book bridges neuroscience, behavioral economics, and storytelling to reveal how the brain makes decisions about giving. It aims to show fundraisers how to design donor experiences that feel human, not transactional. 'Neurogiving' integrates insights from neuroscience, behavioral psychology, and proprietary research into a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment.
Readers will find illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts. The book provides accessible descriptions of why people give and why they might give repeatedly. It also explores the potential role for artificial intelligence and machine learning in donor engagement and personalization.
Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, 'Neurogiving' is also positioned as an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and trainers. The book's success on a mainstream bestseller list indicates a broadening interest in applying rigorous scientific frameworks to philanthropic practice, potentially influencing how organizations approach donor relationships at scale. For more information, visit https://NeurogivingBook.com and https://CherianKoshy.com.
