Cyndie Shaffstall, co-founder and COO of Trust Moments, is developing her 21st book, an ebook provisionally titled 100 Leadership Perspectives on AI in Real Estate, set for publication after the NAR NXT conference. The project aims to create a snapshot of AI development as it transforms the real estate industry, featuring interviews with dozens of industry leaders. Trust Moments has already contacted more than 200 industry leaders and will continue leadership interviews at NAR NXT, taking place November 6–8 in New Orleans.
The upcoming ebook follows Shaffstall's most recent ebook, Case study: How we built an AI-powered relationship and referral engine (and the things I wish I knew then), published in October. That book chronicled her own experience building an AI-driven client experience platform, examining the experiments and missteps of a small team without a traditional engineering background as they used AI to develop a real estate relationship and referral engine. The new book expands on that foundation by gathering perspectives from across the industry.
"We are so energized by the way professionals in the real estate field are innovating the use of AI around their own workflows, creating solutions that empower humans," Shaffstall said. "We are reaching out to leaders all over the industry to create a comprehensive picture of where AI is now, where people want it to develop, and how it can make our work better than ever."
The initiative comes as AI's role in real estate continues to grow, with professionals seeking ways to integrate the technology into their daily operations. Shaffstall emphasized that AI is intended to augment human capabilities rather than replace them. "AI isn't here to replace human cognition – it's meant to empower people, and we're excited to hear how industry leaders are putting it to work," she said. The ebook is expected to provide valuable insights for agents, brokers, and technologists navigating the rapidly evolving landscape of AI in real estate.
Shaffstall and the founding team will be onsite at NAR NXT to conduct interviews and capture more industry perspectives. She extended an invitation to conference attendees: "To industry leaders attending NAR NXT, please stop by and share your successes and experiences with AI – together we make a stronger, more tech-forward industry." The interviews will contribute to the ebook, which aims to celebrate and explore the growing role of AI in the real estate industry.
Trust Moments is a privacy-first, AI-assisted relationship and referral platform. The platform offers a new level of buyer information, helping agents surface useful behavioral data that can paint a more complete picture of the homes buyers dream of and how to match the right buyer with the perfect home. The company's work on the ebook reflects its commitment to advancing AI education and innovation within the real estate sector.
The publication of 100 Leadership Perspectives on AI in Real Estate is poised to offer a comprehensive view of AI's current applications and future potential in real estate, serving as a resource for industry professionals looking to harness AI effectively. As the industry continues to adapt to technological advancements, such initiatives are crucial for fostering a tech-forward mindset and ensuring that AI empowers rather than replaces human expertise.
