Mitch Gould, founder and CEO of Nutritional Products International and creator of the "Evolution of Distribution" platform, has written his memoirs during the COVID-19 pandemic. The book, "The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story," will be released globally on Amazon and offers readers both an inside look at his rise from Brooklyn to global success and a playbook for resilience, innovation, and love.
"I wanted people to know that love and success really do exist," Gould said. "For me, love begins with my wife, Sherry, who has been my partner in everything. And when it comes to success, if I get knocked down, I get back up. That has been the story of my life and career." The memoir's title symbolizes the three pillars of Gould's life: his wife Sherry (The Blonde), his transformation to achieving wealth (The Ferrari), and complete Love, Health, Wealth, and Happiness (The Kwan).
One of the defining chapters of Gould's career is his instrumental role in Amazon's expansion beyond books into health and wellness. In the early 2000s, working with distributor Muscle Foods, he helped stock Amazon's new platform with more than 100 sports nutrition and wellness brands, effectively creating the sports nutrition category from the ground up. This milestone not only cemented Gould's reputation as a pioneer in retail distribution but also inspired him to develop NPI's Evolution of Distribution platform, which continues to help international and domestic brands launch successfully across Amazon, Walmart.com, and major brick-and-mortar retailers nationwide.
Gould has sold into virtually every major retailer, including GNC, Walmart, Vitamin World, Vitamin Shoppe, CVS, Walgreens, Rite Aid, Costco, Home Depot, and Lowe's. He has owned Sports Nutrition Innovations with Hulk Hogan and represented icons such as Steven Seagal, 8x Mr. Olympia Ronnie Coleman, Wayne Gretzky, and Chuck Liddell. His story is defined by partnerships with some of the biggest names in sports and entertainment, pioneering celebrity brand launches, and creating innovative distribution models that have generated tens of millions in revenue.
NPI also works in tandem with its in-house agency, InHealth Media (IHM), which Gould founded to deliver cost-effective PR and marketing campaigns tailored to health and wellness products. Together, NPI and IHM provide a full-service solution, combining distribution, promotion, and sustained brand visibility across retail, media, and digital platforms.
David Schneider, who authored the book's foreword, writes: "Mitch's story is a compelling and relevant one: a self-made man who has worked tirelessly to achieve his success and come out on top despite the challenges life has thrown at him. Of course, none of it would have been possible without the support of his wonderful wife, Sherry." As the driving force behind NPI's "Evolution of Distribution," Gould continues to shape the way consumer brands enter and expand in the U.S. market.
