Jason McDonald Consulting, a consultancy specializing in digital marketing, SEO, Google Ads, and social media marketing, announced that Dr. Jason McDonald’s latest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has garnered its first ten reviews on Amazon. The book aims to demystify artificial intelligence for marketers, offering a practical, task-oriented approach rather than a technical treatise.
“AI is the ‘new kid on the block.’ Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,” said Dr. McDonald, director of the JM Internet Group and instructor at Stanford Continuing Studies. “My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way.” The book is part of Dr. McDonald’s 2026 Marketing series, which also covers SEO, Google Ads, and social media marketing.
The guide focuses on a task-based methodology, addressing how AI can assist with specific marketing tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for platforms like Google Ads, META ads, and TikTok. It includes an appendix listing many current AI tools. Rather than treating AI as magic, the book presents it as a tool to improve efficiency, generate ideas, and reach customers more effectively.
More information about the book is available at https://jasonmcdonald.org/seo/ and https://www.jm-seo.org/books/ai-and-marketing/. It is available on Amazon in both paperback and Kindle formats.
The book’s release comes as AI becomes increasingly central to marketing education. In Dr. McDonald’s Stanford Continuing Studies course, scheduled for January 2027, an entire week will be devoted to AI and marketing. Students will explore AI’s impact on search engine optimization, content marketing, social media, online advertising, analytics, and customer behavior, learning to critically evaluate AI tools and integrate them into real workflows.
Dr. McDonald also offers expert witness services for SEO, Google Ads, and social media litigation, accessible at https://www.jasonmcdonald.org. The early positive reviews on Amazon highlight the book’s resonance with small business owners seeking straightforward, actionable advice.
