The strategic manual 'Step by Step: How to Do Business with the U.S.' by political scientist and journalist Nancy Clara was presented at Palacio Balcarce (COFA), positioning itself as an essential technical tool for Argentine SMEs seeking real and sustainable entry into the U.S. market. The event, supported by the Chamber of Industry and Commerce of La Matanza and the Center for American Studies (CEA), attracted an elite audience including Brigadier Gustavo Lema and Lieutenant Colonel Ángel León, who delivered opening remarks.
Clara shared key strategies developed from 25 years of experience as a Hispanic businesswoman, emphasizing that success in the U.S. requires both methodology and resilience learned from immigrant roots. The manual systematizes this experience into practical guidance for decision-makers seeking to mitigate risks and capitalize on Argentine entrepreneurs' comparative advantages in the North American market.
This publication arrives during Argentina's national economic restructuring, making it particularly relevant for companies looking toward international expansion as a growth strategy. The technical presentation was led by General Engineer Raúl Racana, author of 'The Dominion of Minds,' while renowned economics journalist Claudio Negrete Williams conducted the overall presentation.
The book is available at Amazon.com for global distribution, as well as at local bookstores including Librería Paidós, Librería Huemul, and Librería Biblos in Buenos Aires. The event featured support from premium regional brands including 'Un Tal... Vega' Wines from La Rioja, Bodegas Febrero Riojano, and sustainable export fashion designs by Alejandra Gougy and Patricia Rivas Orozco.
For Argentine SMEs, this manual represents more than just business advice—it provides a structured approach to navigating the complex U.S. market at a time when international expansion has become crucial for growth. The work addresses both the technical requirements and cultural understanding necessary for sustainable business relationships between Argentine entrepreneurs and North American partners.
