Russell Brunson, the visionary behind ClickFunnels, has once again made headlines with his recent purchase of a rare, pre-first edition signed copy of Napoleon Hill's The Law of Success for $1.5 million. This acquisition is not merely a collector's item but a cornerstone for Brunson's Secrets of Success movement, aimed at empowering entrepreneurs to transcend mediocrity and achieve their fullest potential.
The book, untouched by later publisher edits, will reside in Brunson's expansive 22,000-square-foot library in Boise, Idaho, known as the Atlas Research Center. This library houses over 15,000 rare books, including first editions of Hill's Think and Grow Rich and Outwitting the Devil, alongside several unpublished works by Hill. Brunson's collection serves as a physical manifestation of his dedication to personal growth and success principles.
Members of the Secrets of Success movement gain exclusive access to this treasure trove of knowledge, along with live events and curated content from masters of achievement like Napoleon Hill, P.T. Barnum, and Dale Carnegie. A Global Banking and Finance Review article praised the initiative as a practical and inspiring approach to personal development, highlighting Brunson's mission to cultivate a community focused on growth and transformation.
Further acclaim comes from a Los Angeles Wire article, which describes the movement as a pathway for individuals to unlock their potential and embrace an abundance mindset. Brunson's efforts resonate with Napoleon Hill's unrealized dream of establishing a 'School of Success,' suggesting that Brunson is not only reviving but also expanding upon Hill's vision.
This story is significant as it highlights the enduring relevance of Napoleon Hill's teachings and Brunson's innovative approach to disseminating these timeless success principles. In a world hungry for personal and professional development, Brunson's movement offers a tangible resource for those seeking to elevate their mindset and achieve extraordinary success.



