Elizabeth T. Atekoja, a distinguished digital transformation leader and consultant, has officially released her book, Leading Digital Transformation: Filtering Through the Maze. This publication is a culmination of Atekoja's decade-long expertise in crafting disruptive digital strategies, aimed at equipping business leaders and emerging professionals with the tools to thrive in a technology-driven landscape.
The book serves as a comprehensive guide, blending theoretical knowledge with practical strategies, including strategic frameworks and real-world examples. Atekoja articulates the essence of digital transformation as a continuous journey, necessitating strategic foresight and leadership. 'Digital transformation is not a simple one-off event; it is a continuous journey that requires careful strategy, leadership, and an understanding of the broader organizational implications,' Atekoja remarked.
Leading Digital Transformation delves into the core of digital change, offering insights from both successful and failed case studies. It highlights the significance of strategic alignment, change management, and data-driven decision-making. Atekoja introduces filtering strategies to help leaders prioritize digital initiatives that align with their organizational goals, ensuring innovation without compromising stability.
Key takeaways from the book include learning how to align digital transformation efforts with organizational objectives, gaining insights from industry leaders like Amazon and Netflix, and implementing actionable frameworks for evaluating digital initiatives. The book also covers essential leadership skills for guiding teams through digital changes and preparing for future technologies such as AI and IoT.
Leading Digital Transformation: Filtering Through the Maze is now available in paperback and digital formats from major booksellers, including Amazon and Barnes & Noble. This book is a must-read for leaders aiming to navigate the digital transformation maze with confidence and strategic insight.



